On Wednesday, Red Mountain Entertainment announced a new “first-class” annual music and arts festival that will be taking place at Sloss Furnaces later this year.
The Sloss Music and Arts Festival will be a two-day event that will take place July 18-19 at the old furnaces according to a Red Mountain Entertainment press release.
“The festival will feature 30 plus bands on three stages. With two massive festival stages on the grounds of Sloss Furnaces, the ‘Steam Stage’ and the ‘Blast Stage’ plus the ‘Shed Stage’ under the casting structure, SM&AF will feature a diverse lineup of music including indie, alternative, folk, hip-hop, EDM and everything in between,” the press release states.
The initial lineup will be announced on March 24, and tickets will go on sale March 27.
Along with a wide-range of live music, the SM&AF will also have an iron pouring demonstration by the Sloss Metal Arts Program along with, “a showcase of custom prints and designers from the American Poster Institute who will come together with local Birmingham artisans to offer a unique arts and crafts experience at the Sloss Music and Arts Festival,” according to the press release.
Betsy Kiser, a spokesperson for Red Mountain Entertainment, said that they are hoping this festival will appeal to a broad audience of music, art and beer lovers alike.
“We’re not going to have the kind of footprint of say City Stages or anything like that,” Kiser said. “We’re hoping to have a pretty diverse lineup and to attract any kind music fans, not just people of a certain age group,” she continued.
As for the lineup, Kiser said they are still working on “a few pieces of the puzzle,” but she is very excited about making the announcement later this month. “I think a lot people are going to be pleased with the unique lineup we’re going to have. I just can’t wait to announce it,” Kiser said.
As for the festival itself, Kiser said the two main stages will be in the field adjacent to the furnaces where concert goers normally park. “Our initial calculations say that about 20,000 people can fit into the area but I’m not sure if anyone is really expecting that kind of turnout for our first year, but it would be great if we could see that,” Kiser said.