From The Trussville Tribune staff reports
EL SEGUNDO, Calif. — Mattel announced on Wednesday that the company was launching a new gender neutral line of dolls called Creatable World.
The maker of Barbie, the iconic doll that has been around for generations, said they wanted to make doll play more inclusive. The new product will offer a “customizable doll line offering endless combinations all in one box,” according to a company press release.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
The company said they worked with parents, physicians and kids to design the new line.
